About Us

SanSCARi: Get a SCARcastic Upgrade with the New SanSCARi Collection!

We founded SanSCARi in 2023 with a simple mission: to create relatable designs that make you smile! We translate iconic Indian movies and cultural elements into quirky and comfortable apparel.

Now we know, you can't judge a book by its cover, but a great cover sure catches your eye, doesn't it? Our mission is more than just making clothes look good – it's about starting conversations, spreading laughter and bringing people together.

But what is SanSCARi, really? It’s a vibe, a feeling, a rebellion against the mundane. The name itself carries a playful twist—it combines the traditional word "Sanskari" (cultured) with a bold, edgy twist, perfectly encapsulating the spirit of the brand. We’re here to show that culture can be cool, and traditions can be reimagined for a new generation.

Why did we start SanSCARi? Because we saw a gap. Indian streetwear is either overpriced or uninspired, especially for those of us living in Canada. We wanted to create something that’s bold yet affordable, quirky yet comfortable—something that reflects the unique identity of the South Asian diaspora. SanSCARi is for everyone who wants to celebrate their roots while embracing their individuality.

We believe in the power of feeling confident and telling your unique story. Our designs are like your personal superhero costume! You know clothes sometimes have the power to set the mood for the day. A pick-me-up if you will.

So, if you're nodding along and thinking, "That's exactly what I've been searching for!" – guess what? Your quest concludes right here.

Welcome to SanSCARi – and get SanSCARred with our designs! ✨